Study on the evaluation of multimedia advertising performance
Author:
Funder
National Natural Science Foundation of China
Publisher
Springer Science and Business Media LLC
Subject
Computer Networks and Communications,Hardware and Architecture,Media Technology,Software
Link
http://link.springer.com/content/pdf/10.1007/s11042-019-07780-1.pdf
Reference14 articles.
1. Agarwal A, Hosanagar K, Smith MD (2011) Location, location, location: An analysis of profitability of position in online advertisement markets. J Mark Res 48(6):1057–1073
2. Agarwal A, Mukhopadhyay T (2016) The Impact of Competing Ads on Click Performance in Sponsored Search. Inf Syst Res 27(3):538–557
3. Bucklin RE, Sismeiro C (2009) Click here for Internet insight: Advances in clickstream data analysis in marketing. J Interact Mark 23(1):35–48
4. Dandan Q, Jin Z, Qiang W et al (2017) Finding competitive keywords from query logs to enhance search engine advertising. Inf Manag 54(4):531–543
5. Edelman B, Ostrovsky M, Schwarz M (2007) Internet advertising and the generalized 2nd-price auction: Selling billions of dollars worth of keywords. Am Econ Rev 97(1):242–259
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