CUSTOMER SATISFACTION IN COMMERCIAL BANKS-Reference-Cited by-同舟云学术

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CUSTOMER SATISFACTION IN COMMERCIAL BANKS

Published:2022-01-15 Issue: Volume: Page:59-62
ISSN:
Container-title:PARIPEX INDIAN JOURNAL OF RESEARCH
language:en
Short-container-title:PIJR

Author:

Abraham Minija¹,Sasidharan V Sheena²

Affiliation:

1. Assistant Professor, P.G. Department of Commerce, Govt. College, Munnar, Kerala, India.

2. Assistant Professor & Research Guide, SVRNSS College, Vazhoor, Kerala, India

Abstract

The efficiency of a banking sector depends upon how best it can deliver services to its target customers. In order to survive in this competitive environment and provide continual customer satisfaction, the providers of banking services are now required to continually improve the quality of services. Customer satisfaction means something more than a happy customer; it is broadly used in commerce and business sector. The present study is intended to analyse the customer satisfaction in commercial banks in Idukki district.

Publisher

World Wide Journals

Reference17 articles.

1. Indian Institute of Bankig& Finance, “Bankinf Products and Services”, Taxmann Publications (P) Ltd. Mumbai, 2010, pp.18

2. D.M. Mithani, “Money, banking, International trade and public finance”, Himalaya publishing House Pvt.Ltd, Mumbai,2016, pp171-172

3. Peter F. Drucker, (1954), The Practice of Management. London: William Heinemann, p.35

4. Surabhi Singh and RenuArora (2011) , “A Comparative Study of Banking Services and Customer Satisfaction in Public, Private and Foreign Banks”, J Economics, 2(1): 45-56 (2011)

5. Aqeel Mukhtar1, HifzaInam, HumaAshiq, RabiaAmjad, &HumaraNasar(2014),

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