PACKAGING CONVENIENCE: CONSUMER PACKAGING FEATURE OR MARKETING TOOL?
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Published:2010-01-01
Issue:2
Volume:12
Page:267-274
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ISSN:1741-6264
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Container-title:International Journal of Management Cases
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language:en
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Short-container-title:int j managmnt cases
Publisher
GSE Research Limited
Cited by
15 articles.
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