Abstract
Small Medium Enterprises (SMEs) have an important role to play in promoting sustainable development and social responsibility in their communities. In the eThekwini Municipality of South Africa, there are many opportunities for SMEs to engage in social responsibility activities. A validation approach can be used to assess the effectiveness of these activities and ensure that they are meeting the needs of the community. This study sought to investigate the Role of Corporate Social Responsibility in Small and Medium-sized Enterprises in eThekwini municipality in South Africa. Data collection from 210 small business owners or managers in the eThekwini Municipality revealed a significant relationship between community involvement, environmental awareness, and community upliftment in the quest to build long-term relationships with communities. The primary objective for the study was to determine and establish the CSR activities of SMEs in the eThekwini Municipality.
Publisher
Center for Strategic Studies in Business and Finance SSBFNET
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