Effect of deployment of strategic leadership in the horticulture industry: a case study of selected flower farms in Kenya

Abstract

The paper reports empirical findings drawn from a study undertaken to understand the dimensions of strategic leadership deployed among flower farms and the benefits that the flower farms have derived from deployment of strategic leadership. The context was selected due to its significance in contributing to the national economy and the level of turbulence experienced by the farms that requires a leadership style entrenching strategic thinking. 43 flower farms were sampled and primary data obtained using a structured questionnaire from CEOs, Deputy CEOs and heads of functional areas. Two dimensions of strategic leadership have been deployed to a low extent while two have been implemented to a moderate extent. The deployed dimensions of strategic leadership have significantly contributed to the flower farms performance by enhancing their capacity to attain growth at the rate of 15-20%. The study concluded that strategic leadership is relevant for deployment by the flower farms and raised implications for its deployment among organizations facing complex and turbulent environments. The paper called on future research to consider expanding the scope of the context of the investigation and conceptualization of the dimensions of strategic leadership based on other relevant theoretical frameworks anchoring strategic leadership.