Author:
S.O. Oluwatukesi,Balogun L. A.,T.E. Oluwatukesi,B.G. Jaiyesimi
Abstract
This study investigates the effects of entrepreneurial orientation on customer satisfaction of family-owned businesses in Lagos State, Nigeria. The study adopted a cross-sectional survey design and computed a sample size of three hundred and sixty-eight (368) from The Nigerian Association of Small and Medium Enterprises NASME database of registered family businesses of eight thousand three hundred and ninety-six registered family-owned businesses in Lagos State using the Cochran sample size formula. The senior staff and owners of family-owned businesses in Lagos State were purposively selected to fill out the structured questionnaires of the study. The questionnaires were adapted from previous studies and validated via a pilot study conducted in the Oluyole industrial area of Ibadan southwest, Oyo State, Nigeria. The study adopted SPSS version 25 for the descriptive statistics and SmartPLS version 4.0 for the inferential statistics to analyse the data. The study's findings revealed that entrepreneurial orientation influences 31.6% of customer satisfaction, while the remaining 68.4% can be explained by the other exogenous variables different from customer satisfaction. The study concludes that entrepreneurial orientation positively influences the customer satisfaction of family-owned businesses in Lagos State, Nigeria.
Publisher
African - British Journals
Subject
Psychiatry and Mental health,Neuropsychology and Physiological Psychology
Reference28 articles.
1. [1]. Stephen Olajiire Oluwatukesi. (2023). "Entrepreneurial Orientation Succession Planning and Performance of Family-owned Business in Lagos State" PhD diss., Lead City University, Ibadan, Nigeria,
2. [2]. Africa's Development Dynamics (2019) Achieving Productive Transformation. - African Union
3. [3]. Agbeyi Esiri (2019). "Family Business Series Findings from Nigerian Family Business Report” 2018 PwC survey
4. [4]. African Union Commission. (2019). Africa's Development Dynamics 2019 Achieving Productive Transformation: Achieving Productive Transformation. OECD Publishing.
5. [5]. Mishra, L., Gupta, T., & Shree, A. (2020). Online teaching-learning in higher education during the lockdown period of the COVID-19 pandemic. International journal of educational research open, p. 1, 100012.