Effect of E-Marketing on Sales of Consumer Goods in Covid-19 Era-Reference-Cited by-同舟云学术

Effect of E-Marketing on Sales of Consumer Goods in Covid-19 Era

Published:2022-06-30 Issue:2 Volume:5 Page:24-36
ISSN:2689-5072
Container-title:British Journal of Management and Marketing Studies
language:en
Short-container-title:British Journal of Management and Marketing Studies

Author:

A.P. Adebayo,T. Ogundele

Abstract

The study examined the extent to which e-marketing usage increases the sales volume of consumer goods in the covid-19 era. Since it was impossible to reach all the online buyers in Ado-Ekiti, the study adopted Multi-Stage Cluster to select a total of one hundred and ninety (190) respondents from Ado metropolis. The survey research design was adopted with a questionnaire serving as the research instrument. Regression analysis and ANOVA were used for the analysis of the data. The research findings revealed that the adoption of E-marketing by firms and individuals boost sales volume. It was thus recommended among other things that an increase in the size of internet usage influences growth in the sales volume

Publisher

African - British Journals

Subject

General Medicine

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