Reception of the Audience of Followers of “Evening Image Content Friday” on the Instagram Account @Rvanxjro

Abstract

Instagram has become a social media with various types of content and a large number of followers. The Rvan X Jro account is an account that has mystical content posts and has a message to the audience not to be afraid of supernatural beings. The author wants to analyze the audience's meaning of the message contained in the content of "Friday Night" using reception analysis. There were 45 statements with 25 dominants, 16 negotiations and 4 oppositions. From these results, the dominant meaning became the most preferred choice because it was more accepted by the informants. They probably felt they were starting to understand that humans always live side by side with supernatural beings and can respect each other for supernatural beings around the informants.