Analytical Business Review of a Selected Logistics Firm Listed on London Stock Exchange

Abstract

A business organisation operates towards achieving success by adopting models that align with its values and long term objectives. Models adopted describe the processes and workflows of individual firms for continuous improvement of business operations. Improvement in business operations is achieved through constant reviews and feedback from customers. The study conducted an analytical review of the business process of a selected logistics firm listed on London Stock Exchange. The selected firm was Royal mail Plc. The review focused on the feedback, comments and performance of Royal mail Plc for a period of six (6) years spanning from 2015 to 2020. Voyant tool was employed for text mining the feedback and comments from Royal mail Plc’s customers as posted on its website. The reviewed comment from the customers showed that most of the company’s customers were not satisfied by the services of the company. Also, the z-scores for the frequently used token were computed to show the solvency of the company based on customers’ feedback. The indicated z-score from the customers review showed that the company is not in good shape and would need to urgently address the complaints of its customers to avoid going into liquidation.