Consumers’ Preference for Agricultural Products in Nigeria Supermarket in Osogbo Metropolis Osun State Nigeria

Abstract

The study assessed the consumers’ preference for agricultural products in Nigeria supermarket in Osogbo metropolis, Osun state, Nigeria. Data was collected from sixty respondents with the aid of a structured questionnaire. The data collected were described using frequencies counts, percentages and means, while Pearson’s correlation was used to test the hypothesis. Most (65%) of the respondents were married. The mean age of the respondents was 42.80 years. The study further indicated that most (65%) of the respondents completed tertiary education and therefore highly literate. The study also revealed that quality of farm produce and packaging were considered benefits of buying agricultural products from supermarkets. There is significant relationship between age (r=0.039*, p=0.016), income (r=0.264*, p=0.042), years of patronage (r=0.293*, p=0.023) and consumers’ preference for agricultural products. It was concluded that respondents preferred to buy agricultural products like green pea, apple, cassava flakes, ginger, fish, chicken and oats from supermarkets. The study recommended that supermarkets should design their packaging in such a way to cater for low-income earners to encourage more people patronize them.