On the Effectiveness of Signaling Strategies in the Field of Online Investing-Reference-Cited by-同舟云学术

On the Effectiveness of Signaling Strategies in the Field of Online Investing

Published:2022-01-01 Issue:1 Volume:55 Page:99-119
ISSN:2199-1235
Container-title:Credit and Capital Markets – Kredit und Kapital: Volume 55, Issue 1
language:en
Short-container-title:Credit and Capital Markets – Kredit und Kapital

Author:

Thießen Friedrich,Bläute Marcel

Abstract

The area of online investing is reshaping the financial industry through the emergence of numerous new providers with innovative concepts. This has led to new challenges for customers, such as how to assess the reliability and trustworthiness of the new providers and their offers. This empirical-experimental study has investigated the effectiveness of signaling strategies in offers for digital service innovations. The results could furnish useful input for the market strategies of the providers of innovative services. At the same time, the study serves to test theory; it can be shown that several of the usual assumptions made in the information economic based signaling theory do not apply in all cases. It is also shown that signals used by real financial service providers in the Internet are, in part, of very limited effectiveness.

Publisher

Duncker & Humblot GmbH

Subject

Law,Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous)

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