Using Technologically Related Products From Other Domains as Inspirations for Technology-Push Product Concept Generation

Author:

Lee Minho1,Hwang Dongwook2,Lee Yoonjin3,Choi Byunghyun1,Park Woojin4

Affiliation:

1. Department of Industrial Engineering, Seoul National University, 39-313, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, South Korea

2. SUTD-MIT International Design Centre, Singapore University of Technology and Design, 8 Somapah Road, Singapore 487372

3. Department of Cognitive Science, Seoul National University, 39-313, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, South Korea

4. Department of Industrial Engineering and Institute for Industrial Systems Innovation, Seoul National University, 39-313, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, South Korea

Abstract

AbstractThis study presents a novel ideation aid termed technologically related products from other domains (TeRPODs) for addressing technology-push product concept generation problems. A technology-push product concept generation problem is specified in terms of a new technology and a target product/industry/business domain for which the technology is to be utilized to create novel products/applications. TeRPODs are example applications of the technology collected from domains other than the target domain and serve as brainstorming stimuli during the new product concept generation. An experiment was conducted to empirically evaluate the utility of TeRPODs. The technology-push product concept generation problem considered was that of developing new applications of the augmented reality head-up display (AR HUD) technology for the automotive domain. Two groups of participants, one utilizing a relevant set of TeRPODs (the TeRPODs group) for ideation and the other (the control group) without any ideation aids, performed individual brainstorming to generate new automotive AR HUD application concepts. The TeRPODs group produced a significantly better ideation outcome than the control group in the quantity and diversity of ideation outcome. Also, the use of TeRPODs significantly improved usefulness, novelty, preference, and profitability ratings of generated ideas. TeRPODs may serve as a useful ideation tool for technology-push inventions.

Publisher

ASME International

Subject

Computer Graphics and Computer-Aided Design,Computer Science Applications,Mechanical Engineering,Mechanics of Materials

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