The Characteristics of Innovative, Mechanical Products

Author:

Saunders Matthew N.1,Seepersad Carolyn C.1,Hölttä-Otto Katja2

Affiliation:

1. Department of Mechanical Engineering, Product, Process and Materials Design Laboratory, University of Texas at Austin, Austin, TX 78712

2. Department of Mechanical Engineering, University of Massachusetts, Dartmouth, MA 02747-2300

Abstract

Many new products fail upon introduction to the marketplace, but a few products are exceptionally successful, earning innovation awards and other benchmarks of success. To better understand the features of those innovative products, 197 award-winning products are analyzed to identify the characteristics that distinguish those products from the competition. For the analysis, a set of product-level characteristics is identified and organized into categories, which include functionality, architecture, external interactions, user interactions, and cost. Based on their innovation award citations, the products are analyzed with respect to the set of characteristics, and results are tabulated. Several award-winning products are also compared with competitive products on the shelves of major retail stores. On average, award-winning products display multiple characteristics of innovation. Overall, a vast majority (more than two-thirds) of the award-winning products exhibit enhanced user interactions, with a similar percentage displaying enhanced external interactions, compared with approximately one-third of products offering an additional function and approximately half displaying innovative architectures. The award-winning products also exhibit an average of approximately two more characteristics than their competitors on retail shelves, along with significantly higher rates of innovative architecture, external interactions, and user interactions. The analysis concludes with a discussion of the implications of these findings for engineering design methods.

Publisher

ASME International

Subject

Computer Graphics and Computer-Aided Design,Computer Science Applications,Mechanical Engineering,Mechanics of Materials

Reference71 articles.

1. Learning From Failure: Knowing What Went Wrong in Past Product Launches Can Be Key to Future Success;Lori;Stagnito’s New Products Magazine

2. Predicting New Product Success or Failure: A Comparison of U.S. and U.K. Practices (Report);Berkowitz;Journal of Comparative International Management

3. Kano, N. , 1984, “Attractive Quality and Must-Be Quality,” The Journal of the Japanese Society for Quality Control, (April), pp. 39–48.

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