Inspirational Stimuli to Support Creative Ideation for the Design of Artificial Intelligence-Powered Products

Author:

Jin Xiaoneng12,Dong Hua3,Evans Mark4,Yao Anqi56

Affiliation:

1. Zhejiang University of Technology College of Design and Architecture, , Hangzhou 310023 , China ; College of Design and Innovation, , Shanghai 200092 , China

2. Tongji University College of Design and Architecture, , Hangzhou 310023 , China ; College of Design and Innovation, , Shanghai 200092 , China

3. Brunel University London Brunel Design School, , Uxbridge UB8 3PH , UK

4. Loughborough University School of Design and Creative Arts, , Loughborough LE11 3TU , UK

5. Alibaba Group , Hangzhou 311121 , China ; School of Management, , Hangzhou 310030 , China

6. Zhejiang University , Hangzhou 311121 , China ; School of Management, , Hangzhou 310030 , China

Abstract

Abstract Artificial intelligence (AI) has the potential to revolutionize product design, and designers need to know how to best leverage its capabilities. Based on the concept–knowledge (C-K) theory, a set of inspirational stimuli (IS) for the design of AI-powered products (ISfAI) has been developed to contribute to the conceptual design stage. We extracted 40 ISs from 1755 granted AI patents using a five-step process and validated their feasibility through a controlled experiment using three design aids: brainstorming, ISfAI sheet, and ISfAI cards. Results suggest that the ISfAI cards can serve as a creative tool to enabling practitioners to generate a greater range of high-quality AI-powered ideas, particularly in terms of novelty, creativity, elaboration, and flexibility. This study has practical implications for developing AI-powered products and services.

Funder

Ministry of Education of the People's Republic of China

Publisher

ASME International

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