Abstract
Gynoxys is a very diverse genus of Asteraceae with an Andean distribution from Venezuela to northern Argentina. It comprises about 130 species, 34 of which are recorded in Ecuador. In the present study, we describe Gynoxys revolutifolia, a new species occurring in Ecuador between Loja and Zamora-Chinchipe provinces. The new species is a shrub or treelet characterized by coriaceous leaves with a strongly revolute margin. After an accurate revision of the main Ecuadorian herbaria and field surveys, we provide a comprehensive comparison of G. revolutifolia with the species it was previously misidentified as. We also provide information concerning the chemical composition, distribution range and conservation status of the new species.