THE POTENTIAL OF CULTURAL TOURISM AS A COMPONENT OF SOCIAL AND CULTURAL DEVELOPMENT OF SOCIETY

Abstract

The article examines the phenomenon of cultural tourism as a modern socio-cultural institute of universal direction. The spiritual and ethical formation of children and youth, their preparation for independent life are the most important components of the development of the society of any state. The relevance of the study is seen in the deepening and irreversibility of socio-economic and political transformations in all spheres of social life, which pose new challenges to the society. First of all, this is the task of educating the modern generation in the spirit of active creative work, observing and harmonizing the interests of society and the individual, developing a person's spirituality, preserving his/her physical and ethical health. As a result of the study, it was established that cultural tourism is an important aspect of transferring the life experience and material and cultural heritage accumulated by mankind to the new generation, the formation of value orientations, ethical improvement and cultural development of the nation; it is also one of the ways of socialization of the individual. The trends and main aspects of the development of the cultural tourism industry at the level of territories are identified, the constituent elements of the regional tourism potential are determined, based on the study of their properties; systematized factors affecting the development of cultural tourism; the development of its subspecies is substantiated, based on the specifics of the tourist potential. As the optimal methodological tool for the assessment of tourist potential, a comprehensive approach was used, which involves the selection and clarification of the main structural elements of cultural tourism, the analysis of the main aspects of its formation and development. For further research, it is necessary to consider the actual issues of improving the practice of cultural tourism.