INTERNATIONAL HOTEL AND TOURISM BUSINESS: ANTI-CRISIS MANAGEMENT ASPECTS

Abstract

Abstract. The aim of the article is creation of a conceptual framework and formulation of practical recommendations for development of the methodological foundations of anti-crisis management in the sphere of international tourism and hospitality services. The key problem investigated in the research is assessment of the scale of crises in the international hotel and tourism business sphere, as well as outlining the conceptual model of the anti-crisis management mechanism with regard to the COVID-19 pandemic. The core scientific results have been obtained using the general scientific methods of research, the retrospective, statistical, financial, and factor analyses, the correlation between the studied phenomena and the existing practice, as well as the target-oriented method. The conceptual approaches to identification of the functional elements of anti-crisis management in international tourism and the hospitality services sphere have been determined. The scale and features of the impact of the COVID-19 crisis factors, which have caused lingering destabilizing processes in the international hotel and tourism business, as opposed to the consequences of the 2003 atypical pneumonia (SARS) epidemic and the 2009 global financial crisis, which had been of a short-term nature, have been analyzed. Special attention is paid to analysis of the international tourism environment in the European region, the consequences of quarantine restrictions implementation in the hotel and restaurant business sector are assessed. The internal structure of the mechanism of institutional support for hotel and tourism business, which includes fiscal and monetary policies, tools for human resources management, market intellectualization, public and private partnership, as well as a restart of tourism and hospitality, has been analyzed. The results of the research have permitted determination of the instruments for responding to the crises caused by the COVID-19 pandemic, formulation of conceptual approaches to identification of the crises sources and the process of anti-crisis management in hotel and tourism business. The practical significance of the obtained results shows the prospects of using the core scientific statements of the article in the practice of anti-crisis management of hotel and tourism business. JEL Classification F20, L51, L83, M10 Formulas: 0; fig.: 3; tabl.: 1; bibl.: 13.