MARKETING IN PUBLIC ADMINISTRATION IN THE SYSTEM OF ENSURING ECONOMIC SECURITY

Abstract

The main purpose is to characterize the features of marketing in public administration in the system of ensuring economic security. The article defines the marketing system in public administration as the object of research. It has been proved that the necessary scientific task in the framework of our study is to identify and determine the way to counteract the negative factors of the implementation of marketing in public administration in the system of ensuring economic security. The research methodology involves the use of the method of hierarchical analysis and graph theory, which will properly distribute negative factors according to the priority of counteraction. As a result of the study, a model of hierarchical counteraction to the negative influence of factors on the implementation of marketing in public administration in the system of ensuring economic security is presented. The innovativeness of the results obtained is revealed in the form of a proposed methodological approach to counteract the negative influence of factors. The study has a limitation in the form of not taking into account all possible factors that negatively affect the implementation of marketing in public administration in the system of ensuring economic security. Prospects for further research should be devoted to reviewing more factors and challenges facing the public administration system.