RESEARCH OF IT BUSINESS IN UKRAINE: TRENDS, FORECASTS, AND DEVELOPMENT STRATEGIES

Abstract

The study of the development of the IT industry is key for the formation of strategic decisions of government bodies and businesses aimed at creating a competitive and innovative economy, as well as for forecasting the opportunities and challenges that await this industry in the future. The purpose of the work is to analyze trends in the IT industry in Ukraine and forecast the dynamics of development of key indicators of its development, as well as to offer a scientific approach to the formation of development strategies for IT companies based on strategic analysis.The article provides a detailed analysis and review of modern trends in the development of the IT industry in Ukraine. The authors investigated the key factors and challenges affecting the dynamics of this sector in the country and determined competitive advantages and potential limitations for its development, respectively. The forecast of the volume of IT exports from Ukraine as a key indicator of the development of the IT industry for the coming years is also presented, which is based on the analysis of current data and trends in the development of the industry, taking into account the year of full-scale war, which allows us to give an objective perspective on the possibilities of growth and development of IT -sector in Ukraine. The analyzed actual and forecast data give reasons to consider the IT industry promising for the further development of the economy of our country.The article focuses on the importance of using strategic analysis for the development of IT companies, in particular, in terms of developing strategies for the development of IT companies, it is recommended to use two main tools - SWOT analysis and PEST analysis. The authors have developed a matrix of alternative strategies for the development of an IT company depending on its position in the context of the presence of internal strengths and weaknesses and existing opportunities and threats from the outside. This approach allows companies to more objectively assess their opportunities, understand threats and make effective strategic decisions aimed at success and stable development in a rapidly changing environment.