STRATEGY FOR IMPROVING PRODUCT QUALITY IN THE CONTEXT OF ENHANCING FINANCIAL PERFORMANCE INDICATORS OF AGROINDUSTRIAL ENTERPRISES

Abstract

The main purpose of the article is to justify the most optimal strategy for improving product quality for agroindustrial enterprises in Ukraine. The object of study is the production of the agroindustrial complex of Ukraine. The scientific task involves forming a modern scientific approach to assessing the options for strategies to improve the quality of production of agroindustrial enterprises in Ukraine. The research methodology involves the application of the BOCR method, which consists of modelling with the establishment of expected positive outcomes, additional costs, new opportunities, and potential risks in the context of improving the financial performance of agroindustrial enterprises. Within the framework of the BOCR method, the expert analysis method was used to compare the objects of study through the auxiliary Delphi method. As a result of the conducted research, an information basis was created for the development and implementation of the most optimal strategy for improving product quality for agroindustrial enterprises in Ukraine. The innovation of the obtained results lies in the fact that, through a series of criteria, two potential strategies for improving product quality for agroindustrial enterprises in Ukraine were compared and the most optimal was chosen in the context of improving the financial condition. The prospects for further research should focus on applying the formed approach to comparing and selecting the optimal mechanisms for implementing these strategies.