Sustainability as a Generalized Indicator of the Efficiency of Using the Resource Potential of Consumer Cooperation in the Service Market

Abstract

The author seeks to expand existing theoretical knowledge and suggest the author's definition of "sustainability" in relation to the consumer cooperation system based on a literary review. Despite the fact that other reviews present a significant number of aspects and characteristics related to sustainability, this study examines additional substantive characteristics, such as digitalization in the field of cooperative graduate education, and the competitive advantages of consumer cooperation. Based on the study of the consumer cooperation sustainability, all the cooperative advantages are combined into multilevel systemic aspects and the most significant for the sustainable development of cooperation are distinguished. The author proposes scientific and methodological approach, which consists in considering the types of sustainability and systematization of indicators for its assessment using system analysis.