Modelling Popularity Dynamics Based on YouTube Viewers and Subscribers

Abstract

There are plenty of domains as far as research in social media is concerned; Social Network, Video social media, image social media, research/ professional social media and so on. In the present work, we have focused on YouTube which is one of the pioneering amongst video social media. We have modeled the popularity dynamics of YouTube videos based on the information spread amongst the netizens and the number of subscribers for a particular video. An alternative approach to reach to our proposal has also been provided. In practice, the pace of the spread of information might vary because of various reasons such as quality of information, word of mouth, social causes etc. This transformation has been inculcated in the aforesaid modeling and results obtained on the view-count data sets of YouTube videos are very promising.