Modeling Multi-generation Innovation Adoption based on Conjoint effect of Awareness Process

Abstract

The prior models in the field of multi-generation diffusion modeling basically concentrated on employing effects of substitution and switching behavior. But little or no importance has been given to the manner in which information about the product is diffused in the marketplace for eventual determination of intergenerational sales. Sales generally happen when users are informed about the characteristic features of the product. Thus, the effect of information flow on adoption of the product is important for evaluating eventual sales. With the aim of inculcating awareness and adoption process as two different factors impacting the overall sales; in this paper we have developed a systematic approach to model the sales for intergenerational diffusion process. The results are verified on sales data from Semiconductor Industry DRAM shipments.