This chapter explores luxury in a Hegelian tripartite framework (moralisation, de-moralisation, re-moralisation), to consider whether there is a viable Aufhebung, a move beyond the second phase or ‘Moment’. It first outlines the view that luxury as part of a moralised vocabulary was considered bad or dangerous; this view persists until about the seventeenth century. The chapter then discusses the rejection or negation of this, the process is considered here as the ‘de-moralisation’ of luxury. Finally, this chapter examines what might be said about a ‘re-moralisation’, that is, whether there is a viable or sustainable critique of luxury in the contemporary world. Underscoring these topics is the role played by, and assessment of, human desire.