Affiliation:
1. Manchester Metropolitan University, Department of Hospitality and Tourism Management,
2. Manchester Metropolitan University, Department of Hospitality and Tourism Management
Abstract
The research analyses the growth in single households in the UK over the last 20 years. Within this market segment, the holiday needs and motivations of a particular group — single, middle-aged women, are evaluated. The methodology utilises the experiences of a mystery shopper, interviews with holiday providers and a focus group representing experienced middle-aged female holidaymakers. The conclusions suggest that this market segment is increasing and that the individuals within it perceived that the products and services currently offered by the tourist industry are insensitive to their specific requirements. Recommendations are offered as to how the tourist industry could better subserve these particular customers in the future.
Subject
Tourism, Leisure and Hospitality Management
Reference34 articles.
1. Office of National Statistics (1997) Annual Abstract of Statistics, 133, The Stationery Office .
2. Adult Singles: An Untapped Market
3. For love and money
4. Family Life Cycle and Cohort Effects:
Cited by
23 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Towards the search for a sustainable destination: a gender perspective;Journal of Sustainable Tourism;2024-05-03
2. Fear;Contemporary Tourist Behaviour;2022-04-26
3. Taking a walk: The female tourist experience;Tourist Studies;2020-06-10
4. Consumer Behaviour of Silver Singles on the E-Tourist Market;Problemy Zarządzania - Management Issues;2020-03-30
5. Profile, Motivations, and Experiences From Portuguese Solo Female Travelers;Contemporary Management Approaches to the Global Hospitality and Tourism Industry;2020