Affiliation:
1. Health Fitness Dynamics (HFD),
2. HFD
Abstract
The purpose of this paper is to provide information for owners and operators of resort-based spas who want to increase and expand their market share of people who use spas. It profiles spa-goers in the USA and examines who they are, what spa services they use, why they go to spas and how they feel after their spa experience. It also examines how to connect with guests who use spas and how to increase market share of this group.
Subject
Tourism, Leisure and Hospitality Management
Cited by
33 articles.
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