Affiliation:
1. Hanyang University, Republic of Korea
2. Kyung Hee University, Republic of Korea
Abstract
As borders reopen after years of lockdown due to the pandemic, the tourism economy is recovering and creating a wave of consumer demand. Travelers are expected to be more conscious of planning a trip and embarking to a destination. Therefore, it is necessary to comprehensively understand tourist behaviors. This study proposes the concept of planned and unplanned tourist shoppers, based on whether shopping is a primary trip goal for travelers. The findings reveal that shopping and experiences vary by tourist shopper types. This study provides a novel insight into destination marketing for tourist shoppers.
Funder
National Research Foundation of Korea
Subject
Tourism, Leisure and Hospitality Management
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