Evaluation of the compatibility degree of constraint variables for the demand of ski center services

Abstract

We investigate through Confirmatory Factor Analysis (CFA), the existence of possible common effects that the three theoretical constraint factor categories (intrapersonal, interpersonal and structural constraints) might produce in the ski center demand, utilizing data of two visitor groups (men and women) from 12 ski centers in Greece. The final analysis sample comprised 705 observations for men and 599 observations for women. AMOS 5.0 supported the CFA by creating a quantitative analysis model of the structural relations among the screening variables. The research hypothesis was the exploration of the theoretical model suitability for the interpretation of the common effect that all three constraint categories could generate onto the two visitor groups. Results indicate that intrapersonal and structural constraint limitation factors for the most part affect women. Managerial implications for strategic marketing planning aiming at the reinforcement of ski destinations viability are also discussed.