The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness-Reference-Cited by-同舟云学术

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

Published:2021-12-16 Issue: Volume: Page:135676672110632
ISSN:1356-7667
Container-title:Journal of Vacation Marketing
language:en
Short-container-title:Journal of Vacation Marketing

Author:

Su Lujun,Yang Qingyue¹,Swanson Scott R²^ORCID,Chen Ning Chris³

Affiliation:

1. Business School of Central South University, China

2. University of Wisconsin-Eau Claire, USA

3. University of Canterbury, New Zealand

Abstract

This study explores the impact of the valence (positive/negative) and emotional intensity (strong/weak) of online reviews on potential Chinese visitors’ travel intentions and trust of a destination. An experimental design was used to test the hypotheses. Findings suggest that online review valence and emotional intensity affect travel intentions and that destination trust can partially mediate this relationship. Changes in destination trust and travel intention due to positive/negative review emotional intensity changes are not equivalent. Furthermore, online review trustworthiness moderates the valence and destination trust and travel intention relationships, but not the effect of review emotional intensity on the same outcomes.

Funder

National Natural Science Foundation of China

Social Foundation of Hunan Province

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/13567667211063207

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