Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action

Author:

Thomas Emma F.1,McGarty Craig2,Mavor Kenneth I.3

Affiliation:

1. Australian National University, Canberra,

2. Murdoch University, Perth, Australia

3. Australian National University, Canberra

Abstract

In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the collective action, identity formation, and social norm literatures, they advance a new model to understand sustainable commitment to action. The normative alignment model suggests that one solution to promoting ongoing commitment to collective action lies in crafting a social identity with a relevant pattern of norms for emotion, efficacy, and action. Rather than viewing group emotion, collective efficacy, and action as group products, the authors conceptualize norms about these as contributing to a dynamic system of meaning, which can shape ongoing commitment to a cause. By exploring emotion, efficacy, and action as group norms, it allows scholars to reenergize the theoretical connections between collective identification and subjective meaning but also allows for a fresh perspective on complex questions of causality.

Publisher

SAGE Publications

Subject

Social Psychology

Reference153 articles.

1. Attitude-behavior relations: A theoretical analysis and review of empirical research.

2. Integration of Social Identities in the Self: Toward a Cognitive-Developmental Model

3. Azzi, A.E. ( 1998). From competitive interests, perceived injustice and identity needs to collective action: Psychological mechanisms in ethnic nationalism . In C. Dandeker (Ed.), Nationalism and violence (pp. 73-138). New Brunswick, NJ: Transaction Publishing.

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