In backyards, on front lawns: examining informal risk communication and communicators

Abstract

Risk communicators are often envisioned as government officials, public relations practitioners, or health workers. Yet much of the public’s risk information comes from informal messages and unofficial carriers. Referred to in this study as “informal risk communicators” (IRCs), these individuals are often service workers who relay risk information to public audiences, though often outside of their formal job descriptions. Literatures in the health communication, science and technology studies, and risk communication fields have considered ideas relevant to explaining these individuals, and the risk communication work they perform. To further explore this category of individuals, this study examines the communicative practices of commercial pesticide applicators, using both in-depth interviews and surveys. Through their interactions with clients, these individuals offer care, as well as project expertise and identity; however, the extent to which this work is recognized and validated is less clear. Both applied and theoretical implications of this research are considered.