Affiliation:
1. University of South Carolina, Columbia, USA
Abstract
In this study, the research team reexamined the relationship between resource allocation and crisis experience, on both crisis planning and crisis communications, 12 years after the original study completed by Pennington-Gray et al. The goal was to determine how time mediated the relationship between the two independent variables and the outcome variables. The passage of time seemed to have a tangible impact on both dependent variables. With time, there was an evident change in variables, suggesting that organizations learn, adapt, and modify their strategies based on prior experiences and changing circumstances. Prior experiences with crises play a crucial role in crisis planning and crisis communications. Having faced crises in the past furnishes organizations with insights and knowledge that aid in more detailed planning and communication strategies.
Subject
Tourism, Leisure and Hospitality Management