Restorative Servicescapes in Health Care: Examining the Influence of Hotel-Like Attributes on Patient Well-Being

Author:

Mody Makarand1ORCID,Suess Courtney23,Dogru Tarik4

Affiliation:

1. Boston University, MA, USA

2. Texas A&M University, College Station, USA

3. Cornell University, Ithaca, NY, USA

4. Florida State University, Tallahassee, USA

Abstract

This study examines how 527 patients across different health states assessed the influence of hotel-like attributes on their well-being. Using theoretical mechanisms of attention restoration underlying restorative servicescapes, we postulated that hotel-like products and services will enhance patients’ perceived well-being, which, in turn, will favorably affect their behavioral intentions. We also tested an alternative model that included additional direct relationships between hotel-like products and services and behavioral intentions, based on the tenets of cue utilization theory. After conducting a series of nested model comparison procedures, we confirmed that the alternative model provided a theoretically and empirically stronger explanation for the dynamics of hotel-like restorative servicescapes. Although the differences between less healthy and more healthy patients were not statistically significant, the less healthy group demonstrated the same pattern of relationships as in the overall model, indicating that such patients may be more likely to derive greater restorative benefits from hotel-like hospital rooms, which may also make them more likely to pay higher out-of-pocket expenses for such rooms. The study furthers the empirical research agenda on evidence-based design (EBD) and the role of hospitality in health care.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management

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