Overcoming the Distance

Abstract

The present research tested the effect of perspective taking with a human victim of environmental change on environmental engagement. Participants watched a slideshow portraying a future scenario of a young woman being affected by negative environmental changes. Taking the perspective of this individual increased a set of three behavior indicators (intentions, time spent engaging with information materials, and number of brochures collected) compared with two control groups. The present research provides evidence that perspective taking with other humans can be a powerful trigger of engagement with environmental issues. Thus, perspective taking could be used to engage people with psychologically distant issues such as climate change, for which the full consequences will only become visible at a much later point in time.