Soft Power in emerging economies: A partial least squares – structural equation modeling exploratory analysis of the effects on outward foreign direct investment

Author:

Buitrago R. Ricardo E.1ORCID,Rajasekar James2,Alcaraz Jorge3ORCID

Affiliation:

1. Tecnologico de Monterrey, Mexico; Universidad del Rosario, Colombia

2. Morningside University, USA

3. Universidad de Monterrey, Mexico

Abstract

This article discusses the linkage between Soft Power institutional conditions and their effects on inward foreign direct investment (IFDI) as a mediator of outward foreign direct investment (OFDI). We measured Soft Power through the use of selected indicators between 2016 and 2019. To evaluate the proposed Soft Power constructs and their relationship with IFDI – OFDI, we applied partial least squares – structural equation modeling (PLS-SEM) analysis. The model outcomes suggest that Government, Business, Culture, and Diplomacy conditions have a significant and positive effect on IFDI and OFDI. The findings are context-moderated due to the heterogeneity of the emerging economies evaluated.

Publisher

SAGE Publications

Subject

Political Science and International Relations,Sociology and Political Science

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