Support for Native-Themed Mascots and Opposition to Political Correctness

Author:

Burns Mason D.1ORCID,Granz Erica L.2ORCID,Williams Kipling D.3

Affiliation:

1. University of Indianapolis, Indianapolis, IN, USA

2. Ohio University, Athens, OH, USA

3. Purdue University, West Lafayette, Indianapolis, IN, USA

Abstract

Despite the well-documented harmful effects of Native-themed mascots, Native-themed mascots have many supporters who decry the politically correct efforts to remove these mascots. Although ostensibly unrelated to race/racism, we reasoned that invoking anti-PC attitudes allow prejudiced people to indirectly support Native-themed mascots while minimizing the appearance of being biased. Three studies ( N = 587) found that anti-Native bias predicted anti-PC attitudes and, in turn, Native-themed mascot support. In Studies 2 and 3, participants varying in anti-PC attitudes considered a university changing their Native-themed mascot for PC or non-PC reasons. Anti-PC attitudes predicted opposition to changing Native-themed mascots in both conditions. However, the effect of anti-PC attitudes was stronger in the PC condition where social justice norms were salient. These results suggest that, for many, anti-PC attitudes reflect more than just opposition to political correctness and are used by prejudiced people to indirectly defend controversial mascots without appearing prejudiced.

Publisher

SAGE Publications

Subject

Sociology and Political Science,Arts and Humanities (miscellaneous),Communication,Cultural Studies,Social Psychology

Reference60 articles.

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5. Cox J. W., Clement S., Vargas T. (2016). New poll finds 9 in 10 Native Americans aren’t offended by Redskins name. The Washington Post. https://www.washingtonpost.com/local/new-poll-finds-9-in-10-native-americans-arent-offended-by-redskins-name/2016/05/18/3ea11cfa-161a-11e6-924d-838753295f9a_story.html

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