Keeping it to Ourselves: Effects of Audience Size and Composition on Reactions to Criticisms of the Ingroup

Abstract

Criticism is an important aspect of communication within and between groups, but reactions to criticism of groups have been little studied. Past research has shown that criticism elicits greater sensitivity when made by an outgroup member, compared to an ingroup member. Two experiments were conducted to examine how this intergroup sensitivity effect (ISE) is affected by the context of the criticism. Experiment 1 showed that the ISE occurs in a private context, but disappears when it is clear that the criticism is made to a large public audience. Experiment 2 investigated intragroup criticism and manipulated both audience size and audience composition. Results showed that ingroup criticism elicited greater sensitivity and less favorable evaluations of the speaker when made to an outgroup rather than an ingroup audience. The results highlight strategic considerations and tacit protocols governing the criticism of groups.