Affiliation:
1. Sungkyunkwan University, Korea
2. Frankfurt School of Finance & Management, Germany
Abstract
Which antecedents and group processes are beneficial to creativity in groups? Taking a component-based approach of individualism–collectivism (I-C), we proposed that the combination of collectivistic value orientation and independent self-representation of group members enhances group creativity. In an interactive group brainstorming experiment ( N = 68 triads), we manipulated group members’ value orientation and their self-representation via priming methods and examined group creativity using both a consensual and an objective measure of idea originality. Results indicated that groups generated ideas that are more original when members combined a collectivistic value orientation with independent self-representation than with interdependent self-representation. In contrast, differences in self-representation did not have a significant effect when an individualistic value orientation was activated. We also identified specific group processes characteristic of the predicted combinatorial effect: In creative groups, there was more open communication. Implications of these findings for research on group creativity and future directions are discussed.
Funder
Samsung Research Fund, Sungkyunkwan University
Subject
Sociology and Political Science,Arts and Humanities (miscellaneous),Communication,Cultural Studies,Social Psychology
Cited by
23 articles.
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