The joint impact of collectivistic value orientation and independent self-representation on group creativity

Author:

Choi Hoon-Seok1,Cho Sun-Joo1,Seo Jeong-Gil1,Bechtoldt Myriam N.2

Affiliation:

1. Sungkyunkwan University, Korea

2. Frankfurt School of Finance & Management, Germany

Abstract

Which antecedents and group processes are beneficial to creativity in groups? Taking a component-based approach of individualism–collectivism (I-C), we proposed that the combination of collectivistic value orientation and independent self-representation of group members enhances group creativity. In an interactive group brainstorming experiment ( N = 68 triads), we manipulated group members’ value orientation and their self-representation via priming methods and examined group creativity using both a consensual and an objective measure of idea originality. Results indicated that groups generated ideas that are more original when members combined a collectivistic value orientation with independent self-representation than with interdependent self-representation. In contrast, differences in self-representation did not have a significant effect when an individualistic value orientation was activated. We also identified specific group processes characteristic of the predicted combinatorial effect: In creative groups, there was more open communication. Implications of these findings for research on group creativity and future directions are discussed.

Funder

Samsung Research Fund, Sungkyunkwan University

Publisher

SAGE Publications

Subject

Sociology and Political Science,Arts and Humanities (miscellaneous),Communication,Cultural Studies,Social Psychology

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