Global Production, Local Racialized Masculinities: Profit Pressure and Risk-taking Acts in a Japanese Auto-parts Company in the United States

Abstract

Expansion of global production in the automotive industry has made America’s local plants increasingly racially varied but also more financially pressured. However, research on global firms under financial pressure that focuses on the workplace dynamics of managers and production workers of different races and nationalities remains limited. This article examines the organizational processes of masculinity enactment of three groups of men—Japanese managers, American managers, and American production workers—in a financially pressured Japanese auto-parts company. It describes how Japanese managers rationalized account manipulation as a profit recovery scheme and American workers validated this approach as being self-sacrificing and representative of heroic leadership; white American managers asserted their authority over engineers, women, and Japanese men by using intimidation and emasculation; and a production worker displayed his compensated masculinity by forcing his team to engage in hiding defective products. This article discusses the implications of these acts and their legitimization of unethical behaviors with the goal of increasing corporate profits from the perspectives of masculinities and of management.