Haggling exchanges at meat stalls in some markets in Lagos, Nigeria

Abstract

This article centres on the social activity of haggling during service encounters in a typical Nigerian urban market place. The data corpus is derived from transactions between meat vendors and customers at meat stalls in some markets in Lagos, Nigeria. Haggling exchanges between meat vendors and their customers were secretly recorded and subsequently analysed to elicit the significant elements of haggling; identify the stages in a haggling exchange; and describe the discourse strategies employed by both classifications of interactant (vendor and buyer) involved in the socio-linguistic activity. The findings revealed that English, Pidgin and Yoruba were generally used in the transactions. The findings also revealed that both categories of interactant employed discourse strategies which include humour, dysphemism and euphemism, cajoling, flattery and flirting to achieve their ultimate goal of maximizing profit/bargain during the buying and selling encounters.