Todo Mejora en el Ambiente

Abstract

Digital media present great potential for disseminating campaigns, connecting with constituencies, and creating spaces for connectivity. This article explores a contemporary digital media project, Todo Mejora México, considering how emerging technology affects activism. This research illustrates how activists mobilize digital media, localizing and vernacularizing an international effort. Through user-generated projects, activists harness the power of digital media to create a platform for storytelling, content curation, and distribution of alternative lesbian, gay, bisexual, or transgender discourses into the media landscape.