Taking Root in the Sunshine State

Abstract

This paper explores the emergence of the media reform movement in the state of Florida in 2008. Focusing on the development of a statewide coalition, the paper details the tensions between local and national policy agendas, the barriers faced by local activists as they attempt to build support for the concept of media reform in their communities, and the diversity of interests represented under the banner of media reform. This case study also reveals an ideological bias toward the left among the movement activists currently working in Florida, signaling a need to harness the broad-based dissatisfaction that exists across the political spectrum.