In the Public Interest? The State of Local Television Programming Fifteen Years after Deregulation

Abstract

The authors' research tests the assertion that deregulation of broadcasting has caused a decline in the amount of local non–news programming produced by commercial television stations. Locally produced programming from stations in three markets was analyzed for the years 1976 (before deregulation), 1985 (during deregulation), and 1997. The markets were selected to give a broad representation of market size. Local programlistings were taken fromsystematically selected back issues of TV Guide to formconstructed weeks for analysis. The number of public affairs programs airing in the markets has declined. There was also a significant decrease in the number of hour-long programs aired and a significant relationship across all markets between the year studied and the days of the week on which a programaired. The analysis suggests that stations have not maintained their commitment to local public affairs programming. A recent Gore Commission report adds relevance to these findings.