Management Educa Tion and Distance Learning: a New Model?

Abstract

This article discusses the recent growth, popularity and use of distance learning in management education. Some of the issues involved in distance teaching are analysed by reviewing experience to date and by a consideration of some new developments in the utilisation of distance teaching material in three organisations. The differing uses of and experiences with distance learning material in these organisations are described. The paper concludes by developing a simple model which may be of use in determining potential outcomes from the customisation of distance learning material and notes that it is the quality of the overall experience which is crucial to success.