Corporate Environmentalism

Abstract

An increasingly large number of organizations are attempting to integrate environmental issues with their corporate strategies. Tougher regulatory forces and increasing public environmental concern have led to the development of environmental strategies by some firms. This paper discusses the process of corporate environmental learning whereby organizations learn to integrate environmental issues with their business strategies. Using the theoretical framework of organizational learning, the paper examines the different ways organizations can learn to respond to environmental issues, the inputs to the learning process and the possible consequences of their actions.