Discourse of fear in strategic narratives: The case of Russia’s Zapad war games

Abstract

Modern military training exercises often include an information warfare component. Combat manoeuvres and weapon tests may be combined with large-scale information operations, including attempts at mass deception and cultivation of fear via strategic uses of narratives in media. The ways in which fear is constructed in strategic narratives deserve more detailed discursive analysis. In this article, the authors use the largest recent Russian war games on NATO’s eastern borders, the ‘Zapad 2017’ military exercise, as an example to show how to interpret fear narratives. They identify and analyse three strategic narratives that were formulated by Russian official spokespeople in relation to the exercise and uncover some of their underlying meaning-making tendencies: the logic of antithesis, affirmation through negation and the rhetoric of moral victimhood. Their analysis sheds new light on the uses of fear discourses that are more sophisticated and indirect than straightforward threats or (rhetorical) demonstrations of power to inflict damage.