Before the ‘Arab Spring’: How challengers pushed counter-issues in Egypt’s hybrid media system

Abstract

Eight years after the ‘Arab Spring’, literature is still marked by techno-deterministic interpretations. This article contributes to examining the role of agenda-building processes just before the outbreak of the Egyptian uprising in 2011 within authoritarian systems. Using the ‘hybrid media system’ concept, the article not only focuses on new media effects but, by including print media, it takes into consideration the media system in its entirety. Focusing on Khaled Said’s case as a counter-issue, the qualitative content analysis investigates how challengers in Egypt successfully pushed the media salience of police torture onto the mainstream media agenda. By reconstructing the issue cycle and intermedia spill-over effects, the author investigates the agenda-building processes within hybrid media systems in Arab authoritarian contexts. The qualitative content analysis includes 415 articles and posts from 12 diverse print, online and social media outlets between June 2010 and January 2011. The central finding is that successful spill-over effects occurred from online media to private print media, even though state media tried to ignore the issue. The coverage transferred the issue’s salience from new media into mainstream media, thus reaching wider non-politicized audiences. These proven interlinkages between old and new media are often an overlooked aspect in the literature on media and the ‘Arab Spring’.