Research on the method of constructing the sports marketing management system of college basketball team

Abstract

Research has shown that the world’s population is currently 7.8 billion, out of which 28% are exposed to the online market. Creating a sports management system for basketball teams will thus have a great impact to the approximately 2.2 billion people using the online platforms. Since marketing is important in almost every field, we will be employing it in school sports. School sports assume a significant role in mental and physiological well-being, particularly in the information age. Its emergence has incredibly helped in the upkeep of a healthy well being and an exponential decrease in non-communicable diseases and chronic illnesses. As one of the sports being played in college institutions, Basketball is fundamental in maintaining an optimal body mass index (BMI) and reducing obesity. It should thus be encouraged. This study’s objective is to oversee the creation of a sports marketing management system (SMMS) for college basketball teams. We explain the procedural processes involved in building the management system. This is because its mere presence and practice are not sufficient to oversee its full potential, marketing is at the core of every successful implementation and it is thus necessary to create this system for this sole purpose. Creating this system, especially in this data age is so important since there are a barrage of platforms to facilitate its use. A previous study has indicated a rise in the utilization of technological gadgets, such as PCs, cell phones, and work stations. Figure 1 indicates these findings. Making a management system that may be utilized with these gadgets will subsequently help access to numerous understudies. It will likewise assist in reaching a large circle of target audience. This is because participants will be not only able to participate on-site but also off-site. This investigation discretely explains the requirement for the SMMS. It procedurally clarifies the procedures required from the conceptualization to its realization and release.