Affiliation:
1. School of Journalism & Communication, Nanjing University, Nanjing, China
Abstract
Sang language is an important manifestation of Sang subculture which refers to a cultural trend formed by a large scale of young people born in the 90s and 00s expressing or showing their frustration in various forms on social platforms. In recent years, Sang subculture has evolved from a form of network subculture that initially aroused the inner resonance and self-deprecation of middle school and college students, and has developed into a complete industrial chain formed under the combined effect of the deliberate catering of online media and the active marketing of businesses. Its existence eventually caused the mainstream ideology to be impacted, and the ideals, beliefs and value choices of some students were greatly affected. This article takes Sang language as an anchor, pays attention to the thought changes and behavior characteristics of middle school and college students, as well as the channels and methods of Sang language and subculture communication, and then deeply analyzes its motivation. This article finds that Sang language, due to its inherent unique form of mimicry, reflects the emotional and rational characteristics of youth groups in the process of socialization. In the end, it shows that the timely transformation of mainstream cultural discourse on the Internet, guiding the youth student groups to cultivate and practice positive values, and accurately locating life development goals, should become an important task for school youth cultivation.
Subject
Electrical and Electronic Engineering,Education
Reference13 articles.
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3. Wang Z. Resistance and inclusion: the identity construction of youth subcultural groups in the new media environment – taking. Wuhan: Huazhong Normal University, 2018, p 14.
Cited by
2 articles.
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