Public satisfaction orientation: Study on strategies for improving service quality of public gymnasiums – analysis based on stacked plot model

Abstract

The paper conducts an investigation on the service of public gymnasiums focusing on public satisfaction degree by collecting and studying the data about the service quality of public gymnasiums according to satisfaction-oriented multidimensional survey. The satisfaction degrees in the multidimensional research mainly include basic satisfaction rate, expectation satisfaction rate, excitement satisfaction rate, undifferentiated satisfaction rate and reverse satisfaction rate, a total of five dimensions. The service quality of public gymnasiums is subdivided based on these five dimensions and the linear superposition method of stacked plot, which refers to the comparative analysis of the changing tendency of common linear superposition and differential linear superposition, is applied to observe the linear superposition tendency in the process of improving the service quality of public gymnasiums, thus obtaining the specific judgement and analysis of the tendency in service quality. In the social construction and public operation of public gymnasiums in China, service capability has been in a tough dilemma and only by grasping the key factor and combining the targeted strategies obtained from the real survey, can the problems in the development of public gymnasiums be solved effectively and public gymnasiums embrace smooth and sustainable development.